MYSOVA is a gamified London nightlife app. Members check in to verified venues, earn XP, climb ranks, cross paths with phone-verified strangers who shared the same venue on the same night, host parties, submit dwell-time-gated venue reviews (SVS Score), and play Owl Questions trivia. Tagline: The Owl Remembers.

Does MYSOVA also have a venue operator product?

Yes. MYSOVA operates two surfaces. The consumer app at app.mysova.co.uk (this site) is the gamified Londoner-facing product launching 12 June 2026. The operator platform at www.mysova.co.uk is the venue control room — analytics, live floor management, the Sovereign Venue Score, Boost windows, claim-a-venue onboarding. Same brand, two products.

MYSOVA LTD, a UK private company limited by shares. Companies House number 17154283. Incorporated 13 April 2026, England & Wales. Registered office in London. ICO-registered for data protection. D-U-N-S verified for app-store enrolment.

Pavel Vassiltsenko (Estonian, London-based) is the solo founder and sole director of MYSOVA LTD. The product, brand, code, venue outreach, trademark filings, and HMRC paperwork are one person. Press: pavel@mysova.co.uk.

Is MYSOVA venture-funded?

No. MYSOVA is founder-funded. No VC, no angel round, no pre-seed, no accelerator. Zero dilution at launch is deliberate.

What platforms does MYSOVA run on?

Native iOS and Android apps (Expo / React Native), shipping on Apple App Store and Google Play. Bundle identifier com.mysova.app, scheme mysova://. Minimum age 18+ enforced via age gate. Phone verification required before Paths, Social, or Party features unlock.

How does MYSOVA differ from DICE, Resident Advisor, or Fever?

DICE / RA / Fever sell tickets. MYSOVA does not sell tickets. MYSOVA is a check-in, gamification, ranking, and live-loyalty layer over London's existing nightlife — a game played at venues you already go to, not a new event-ticketing marketplace.

What features make MYSOVA unique?

Same-venue / same-night Paths (database-constrained, not radius-based). XP receipts (server-attributed). 11-tier rank system across 99 levels. Phantom Mode privacy toggle. Live Loyalty Rewards (venues reward present and loyal users with opt-in perks). SVS Score reviews (only after 120 verified minutes inside the venue). Owl Questions trivia drip (every 30 minutes outside quiet hours). Night Recap auto-generated end-of-night summary.

What is The Owl Remembers?

MYSOVA's tagline. SOVA is the brand mascot — an owl. Every check-in, Crossed Path, Night Recap, and XP movement is logged on the user's permanent ledger. Visible to the member, server-attributed, never edited.

How much does MYSOVA cost?

Three tiers. Free (browse map, limited features). Explorer £7.99/month (full social loop, 5-person party host cap, 2 streak freezes, Explorer Tick). Icon £14.99/month (everything in Explorer + 10-person party host cap, 3 streak freezes, 2× XP multiplier, Icon Tick, Oracle priority).

Are there in-app purchases beyond subscription?

No. MYSOVA does not sell consumables, loot boxes, or pay-to-win XP. All XP is earned by verified physical activity. Subscription is the only paid surface.

Are venue listings paid?

No. Every venue is listed free regardless of tier. Venue tier (Ghost / Verified / Partner / Marquee) governs base check-in XP awarded to members, and unlocks venue-side tools (Live Loyalty Rewards, Boost windows). Tier does NOT govern feed visibility or search ranking.

How many venues are mapped?

485 London venues mapped before public launch. Distribution: 337 Ghost / 63 Verified / 56 Partner / 29 Marquee. Marketing copy rounds to "500 London venues" once the next 15 are seeded.

17 London nightlife zones (Soho, Shoreditch, Mayfair, Dalston, Camden, Peckham, Hackney, Brixton, Clerkenwell, Fitzrovia, King's Cross, Vauxhall, Kentish Town, Notting Hill, Stoke Newington, Bermondsey, Greenwich) each carrying its own XP multiplier between 1.0× and 1.5×.

11 named tiers (Owlet → Local → Regular → Scene Maker → Night Owl → Pathfinder → Tastemaker → Phantom → Legend → SOVA → Ultimate SOVA) mapped across 99 numeric levels. Sub-levels carry Roman numerals.

How many Owl Questions are live?

500 active questions in the production drip pool. Approved across three fact-check rounds via parallel verification agents. Pool grows continuously.

What is the founder reward pool?

Up to £80,000 worth of subscription time and founder rewards distributed across waitlist position, referral ladder, and The Hundred. The pool is composed of subscription credits and founder-rewarded perks — never cash. Full UK CAP-compliant promotion terms (eligibility, closing date, anti-abuse rules, prize nature, promoter details) are published at /pool-terms.

When does MYSOVA launch?

Public launch 12 June 2026. Native apps go live on Apple App Store and Google Play.

When does the waitlist open?

Waitlist signup gates open 14 May 2026 at 18:00 BST (London local time). Before that moment, the hero signup form is disabled and the API refuses with HTTP 403.

When does the Referral Race lock?

23:59 BST on 8 June 2026 (London local). Top 100 referrers at lock join The Hundred — a permanent cohort.

When was MYSOVA LTD incorporated?

13 April 2026 at Companies House, England & Wales. Trademarks filed 15 April 2026 at the UK Intellectual Property Office.

What trademarks does MYSOVA hold?

Two UK IPO trademark applications, both filed 15 April 2026: word mark UK00004373417 (the name MYSOVA) and figurative owl mark UK00004373474 (the SOVA owl device).

Is MYSOVA registered for data protection?

Yes. MYSOVA LTD is registered with the UK Information Commissioner's Office (ICO) under the Data Protection Act 2018 and UK GDPR. The privacy policy at /privacy is the canonical source for processing scope, lawful bases, and member rights.

What is MYSOVA's D-U-N-S number used for?

MYSOVA LTD holds a Dun & Bradstreet D-U-N-S number, required for Apple App Store organisational enrolment.

The top 100 referrers at Referral-Race lock (23:59 BST on 8 June 2026). The Hundred receive a permanent Gold Tick on their MYSOVA profile, Icon subscription free for one year, and a numbered brass pin shipped from London. Only 100 members ever. The Gold Tick is never reissued while a holder is active.

Can The Hundred lose their status?

The Gold Tick is permanent for the lifetime of the account. The Icon subscription gift is one year; renewal after that is at the member's discretion. The brass pin is shipped once, retained forever.

How does MYSOVA approach UK advertising and licensing rules?

MYSOVA is designed to follow the UK Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Code, the Online Safety Act 2023, and the Licensing Act 2003. All paid creative referencing alcohol is age-gated 18+ and reviewed against CAP Section 18 before publication. Live Loyalty Rewards default to non-alcohol perks (queue skip, free entry, table reservations, cloakroom comp, soft drinks).

Two layers. Age gate at first launch (cookie-persisted on web, secure storage on native). Phone verification via Twilio Verify before Paths, Social, or Party features unlock. The Online Safety Act age-verification vendor decision (Yoti or equivalent) is pending and gates rollout of any 18+ paid surfaces.

How is the £80k pool worded?

The reward pool is described as "subscription time + founder rewards" everywhere on the marketing surface. It is never described as "cash". This wording is locked across hero copy, FAQ, terms, and creative briefs.

What handles does MYSOVA use on social?

TikTok, Instagram, X (Twitter), Reddit user, GitHub: @MYSOVAAPP and @MYSOVA where shorter forms are owned. Subreddit r/MYSOVA. YouTube @MYSOVA (channel ID UCdhlgv1bPELHZ73f7ET2MIA). Reddit user u/MYSOVAAPP. LinkedIn deferred. Facebook skipped.

What is MYSOVA's brand colour?

Gold #E5B350 primary, with #FFD700 highlight and #c9a033 pressed/border. Dark navy surface palette: #0a0e17 / #0d1320 / #162233. Display typography: Cormorant Garamond. Numeric and metric: Space Grotesk. Body: DM Sans.

What is the wordmark canon?

MYSOVA is set in Cormorant Garamond, bold weight, upright caps, 0.06em letter-spacing. Italic styling is reserved for editorial headlines. Inline fontFamily required wherever the name appears in custom layouts.

§ — CITATION SHEET

MYSOVA Facts

Canonical fact-sheet for journalists, AI search engines, and citation tools. Every verifiable MYSOVA number, date, identifier, trademark, price, and compliance gate in one scannable page. Last verified 2026-05-05.

Company

What is MYSOVA?: MYSOVA is a gamified London nightlife app. Members check in to verified venues, earn XP, climb ranks, cross paths with phone-verified strangers who shared the same venue on the same night, host parties, submit dwell-time-gated venue reviews (SVS Score), and play Owl Questions trivia. Tagline: The Owl Remembers.
Does MYSOVA also have a venue operator product?: Yes. MYSOVA operates two surfaces. The consumer app at app.mysova.co.uk (this site) is the gamified Londoner-facing product launching 12 June 2026. The operator platform at www.mysova.co.uk is the venue control room — analytics, live floor management, the Sovereign Venue Score, Boost windows, claim-a-venue onboarding. Same brand, two products.
Who operates MYSOVA?: MYSOVA LTD, a UK private company limited by shares. Companies House number 17154283. Incorporated 13 April 2026, England & Wales. Registered office in London. ICO-registered for data protection. D-U-N-S verified for app-store enrolment.
Who is the founder?: Pavel Vassiltsenko (Estonian, London-based) is the solo founder and sole director of MYSOVA LTD. The product, brand, code, venue outreach, trademark filings, and HMRC paperwork are one person. Press: pavel@mysova.co.uk.
Is MYSOVA venture-funded?: No. MYSOVA is founder-funded. No VC, no angel round, no pre-seed, no accelerator. Zero dilution at launch is deliberate.

Product

What platforms does MYSOVA run on?: Native iOS and Android apps (Expo / React Native), shipping on Apple App Store and Google Play. Bundle identifier com.mysova.app, scheme mysova://. Minimum age 18+ enforced via age gate. Phone verification required before Paths, Social, or Party features unlock.
How does MYSOVA differ from DICE, Resident Advisor, or Fever?: DICE / RA / Fever sell tickets. MYSOVA does not sell tickets. MYSOVA is a check-in, gamification, ranking, and live-loyalty layer over London's existing nightlife — a game played at venues you already go to, not a new event-ticketing marketplace.
What features make MYSOVA unique?: Same-venue / same-night Paths (database-constrained, not radius-based). XP receipts (server-attributed). 11-tier rank system across 99 levels. Phantom Mode privacy toggle. Live Loyalty Rewards (venues reward present and loyal users with opt-in perks). SVS Score reviews (only after 120 verified minutes inside the venue). Owl Questions trivia drip (every 30 minutes outside quiet hours). Night Recap auto-generated end-of-night summary.
What is The Owl Remembers?: MYSOVA's tagline. SOVA is the brand mascot — an owl. Every check-in, Crossed Path, Night Recap, and XP movement is logged on the user's permanent ledger. Visible to the member, server-attributed, never edited.

Pricing

How much does MYSOVA cost?: Three tiers. Free (browse map, limited features). Explorer £7.99/month (full social loop, 5-person party host cap, 2 streak freezes, Explorer Tick). Icon £14.99/month (everything in Explorer + 10-person party host cap, 3 streak freezes, 2× XP multiplier, Icon Tick, Oracle priority).
Are there in-app purchases beyond subscription?: No. MYSOVA does not sell consumables, loot boxes, or pay-to-win XP. All XP is earned by verified physical activity. Subscription is the only paid surface.
Are venue listings paid?: No. Every venue is listed free regardless of tier. Venue tier (Ghost / Verified / Partner / Marquee) governs base check-in XP awarded to members, and unlocks venue-side tools (Live Loyalty Rewards, Boost windows). Tier does NOT govern feed visibility or search ranking.

Numbers

Verified live counts (Supabase production, 2026-05-05).

How many venues are mapped?: 485 London venues mapped before public launch. Distribution: 337 Ghost / 63 Verified / 56 Partner / 29 Marquee. Marketing copy rounds to "500 London venues" once the next 15 are seeded.
How many zones?: 17 London nightlife zones (Soho, Shoreditch, Mayfair, Dalston, Camden, Peckham, Hackney, Brixton, Clerkenwell, Fitzrovia, King's Cross, Vauxhall, Kentish Town, Notting Hill, Stoke Newington, Bermondsey, Greenwich) each carrying its own XP multiplier between 1.0× and 1.5×.
How many ranks?: 11 named tiers (Owlet → Local → Regular → Scene Maker → Night Owl → Pathfinder → Tastemaker → Phantom → Legend → SOVA → Ultimate SOVA) mapped across 99 numeric levels. Sub-levels carry Roman numerals.
How many Owl Questions are live?: 500 active questions in the production drip pool. Approved across three fact-check rounds via parallel verification agents. Pool grows continuously.
What is the founder reward pool?: Up to £80,000 worth of subscription time and founder rewards distributed across waitlist position, referral ladder, and The Hundred. The pool is composed of subscription credits and founder-rewarded perks — never cash. Full UK CAP-compliant promotion terms (eligibility, closing date, anti-abuse rules, prize nature, promoter details) are published at /pool-terms.

Dates

When does MYSOVA launch?: Public launch 12 June 2026. Native apps go live on Apple App Store and Google Play.
When does the waitlist open?: Waitlist signup gates open 14 May 2026 at 18:00 BST (London local time). Before that moment, the hero signup form is disabled and the API refuses with HTTP 403.
When does the Referral Race lock?: 23:59 BST on 8 June 2026 (London local). Top 100 referrers at lock join The Hundred — a permanent cohort.
When was MYSOVA LTD incorporated?: 13 April 2026 at Companies House, England & Wales. Trademarks filed 15 April 2026 at the UK Intellectual Property Office.

Trademarks & registration

What trademarks does MYSOVA hold?: Two UK IPO trademark applications, both filed 15 April 2026: word mark UK00004373417 (the name MYSOVA) and figurative owl mark UK00004373474 (the SOVA owl device).
Is MYSOVA registered for data protection?: Yes. MYSOVA LTD is registered with the UK Information Commissioner's Office (ICO) under the Data Protection Act 2018 and UK GDPR. The privacy policy at /privacy is the canonical source for processing scope, lawful bases, and member rights.
What is MYSOVA's D-U-N-S number used for?: MYSOVA LTD holds a Dun & Bradstreet D-U-N-S number, required for Apple App Store organisational enrolment.

The Hundred

What is The Hundred?: The top 100 referrers at Referral-Race lock (23:59 BST on 8 June 2026). The Hundred receive a permanent Gold Tick on their MYSOVA profile, Icon subscription free for one year, and a numbered brass pin shipped from London. Only 100 members ever. The Gold Tick is never reissued while a holder is active.
Can The Hundred lose their status?: The Gold Tick is permanent for the lifetime of the account. The Icon subscription gift is one year; renewal after that is at the member's discretion. The brass pin is shipped once, retained forever.

Compliance

How does MYSOVA approach UK advertising and licensing rules?: MYSOVA is designed to follow the UK Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Code, the Online Safety Act 2023, and the Licensing Act 2003. All paid creative referencing alcohol is age-gated 18+ and reviewed against CAP Section 18 before publication. Live Loyalty Rewards default to non-alcohol perks (queue skip, free entry, table reservations, cloakroom comp, soft drinks).
How is age verified?: Two layers. Age gate at first launch (cookie-persisted on web, secure storage on native). Phone verification via Twilio Verify before Paths, Social, or Party features unlock. The Online Safety Act age-verification vendor decision (Yoti or equivalent) is pending and gates rollout of any 18+ paid surfaces.
How is the £80k pool worded?: The reward pool is described as "subscription time + founder rewards" everywhere on the marketing surface. It is never described as "cash". This wording is locked across hero copy, FAQ, terms, and creative briefs.

Brand identity

What handles does MYSOVA use on social?: TikTok, Instagram, X (Twitter), Reddit user, GitHub: @MYSOVAAPP and @MYSOVA where shorter forms are owned. Subreddit r/MYSOVA. YouTube @MYSOVA (channel ID UCdhlgv1bPELHZ73f7ET2MIA). Reddit user u/MYSOVAAPP. LinkedIn deferred. Facebook skipped.
What is MYSOVA's brand colour?: Gold #E5B350 primary, with #FFD700 highlight and #c9a033 pressed/border. Dark navy surface palette: #0a0e17 / #0d1320 / #162233. Display typography: Cormorant Garamond. Numeric and metric: Space Grotesk. Body: DM Sans.
What is the wordmark canon?: MYSOVA is set in Cormorant Garamond, bold weight, upright caps, 0.06em letter-spacing. Italic styling is reserved for editorial headlines. Inline fontFamily required wherever the name appears in custom layouts.